EXCLUSIVE: Johnston Press whose titles include the Shields Gazette and the Sunderland Echo has signed a deal with the Highways Agency to provide real-time traffic and travel data to its regional websites.
The partnership, which has been trialled on the Lancashire Evening Post, the Yorkshire Post and the Yorkshire Evening Post websites, will allow the titles to publish real-time travel information.
The deal, which will be rolled out across Johnston Press’ 323 websites later this year is part of the publisher’s aim to find central sources of content that can be broken down and deployed at a local level.
The trial newspaper sites have plotted live footage from the Highways Agency’s traffic cameras onto a Google map. Each pinpoint opens a new video stream, which is refreshed every 30 seconds.
Sadly the service is unlikely to be rolled out in South Tyneside due to doubts over the long term viability of the Shields Gazette.