Eddie Makes An Ass Out of The Law

Hebburn’s number one piss headand convicted drunk driver councillor Eddie McAtominey seems to have played a blinder yesterday by making an ass out of the law.

Steady ‘hic’ Eddie who was convicted of drink driving earlier this month and who was eventually forced resigned from his highly lucrative paid positions on the council and the Police Authority faced another charge of failing to provide a specimen following his arrest on suspicion of drink driving back in April.

Since then councillor McAtominey has consistently protested his innocence and has made a number of appearances before Magistrates in South Shields and Peterlee where he’s pleaded not guilty.

Unfortunately the lying bastard was caught red handed at the wheel of his car earlier this month after buying a bottle of vodka and drinking it before throwing the empty bottle over a wall and getting into his car to drive home. This time he was fucked and decided he’d better plead guilty.

He appeared before South Shields Magistrates the following day and was banned from driving for 22 months.

The same week his representative Terence Carney appeared before Peterlee Magistrates to continue the not guilty charade and a pre-trial date was set for 28th November.

Yesterday the piss head changed his mind and after months of prevaricating, lying, cheating and wasting thousands of pounds of taxpayers money and hundreds of hours of court time the scheming bastard pleaded guilty in the hope he would get off lightly.

Mr Monkey can’t believe that the stupid fucking Magistrates actually fell for his con, unless of course they took pity on the cancer pickled liver conman. Or did they now him? Seems justice was not done on this occasion and the sentence slap on the wrist certainly didn’t fit the crime.

A twelve month ban and a couple of hundred quid fine no way reflects the seriousness of his crime. The drunken bastard could have killed and injured innocent people; including children.

Seems the Magistrates at Peterlee may have forgotten why they volunteered for the bench in the first place – either that or it’s time they made way for people with balls.

Mr Monkey can’t wait to see what Labour North will make of all this, but they’re not exactly renowned for their balls unless they’re playing with each others!

Want To Sell Your Car – Don’t Advertise In The Gazette

Mr Monkey reckons it’s time car dealers moved away from their traditional dependence on local newspaper advertising and channelled more of their promotional spend on online and direct marketing campaigns.

 

Traditionally Friday’s Shield Gazette is devoted to the motor industry. There’s usually an ‘editorial’ about a new model of car based on the car company’s own press release. All the lazy bastards at the Gazette do is change a few words and add a headline.

 

They use this feature to con the motor trade into buying advertising whilst a few unsuspecting members of the public looking for a cars think they’re going to snaffle a bargain in Friday’s Gazette – what a con!

 

If you’re in the motor trade and regularly advertise in the Gazette and are wondering why you get a poor response; take a closer look at the findings of your own industry survey.

 

The Motor Trader Dealer Marketing Survey, sponsored by Experian polled the views of franchised and independent dealers, including car supermarkets, to see which marketing channels are working best for dealers. Seventy per cent of respondents said they had increased their online spend while 57 per cent had raised their direct mail spend.

 

Meanwhile 58 per cent had cut their print media marketing.

 

Annual spends on telesales and radio/television advertising remained unchanged for the majority of dealers.

 

The decline in importance of local newspaper advertising was further demonstrated when dealers were asked to judge which media offered the best value for money. Direct mail topped the list with 38 per cent of respondents, closely followed by online media at 36 per cent while print media and telesales were only favoured by 9 per cent. Radio and television were judged to be the worst value for money as they were both only favoured by 9 per cent of the respondents.

 

When it came to identifying which websites worked best for dealers Auto Trader stood head and shoulders above all the other sites as it was used by all the respondents. The second most popular site was Fish4Cars followed by Vcars.

 

Commenting on the survey Kirk Fletcher, managing director of Experian’s automotive division, said it highlighted a significant shift in dealer marketing. He also said, 

 

“The huge drop in local press advertising and increase in online activity highlighted by the survey shows that the automotive industry is now moving with the national trend in terms of their marketing techniques.”

 

So there you have it, newspaper advertising is the least effective form of advertising for the motor trade.

 

If you’re in the motor trade ask yourself why you’re wasting your hard earned money filling the pages of the Gazette whose readers can be measured in thousands (many of them can’t drive), when for significantly less you can reach virtually every household in Britain?